About Us

"Amethyst Royal is our little Aussie family project that somehow turned into a whole lifestyle.

 

It all started in 2020 when my wife, Sarah, began dealing with stress-related alopecia. Instead of hiding away, she found her own style — bold wraps, headpieces, and looks that made people stop her in the street just to say how good she looked. She turned something tough into something beautiful, and now we’re sharing that comfort and style with anyone dealing with baldness, hair loss, sensitive scalps, or who just wants to feel good in their own skin.

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Then there’s our daughter, Kaylee, who has been making jewellery since she could tie a knot. She loves creating pieces for herself and for others, so we built the Kaylee Kollection to give her a space to learn, dream, and grow her own little brand beside ours. It’s our way of teaching her business the honest way — through creativity, effort, and heart.

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And somewhere along the way, our family obsession with making things took a left turn straight into the world of car air fresheners. Let’s be real: the ones in stores haven’t changed in about 10 years. Same shapes, same smells, same “that’ll do” energy. So we decided to flip the whole thing on its head.

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Now we’re bringing Australia a FRESHH new world of air fresheners — designs that spark joy, scents that don’t give you a headache, and products you’re actually proud to hang in your car.

Everything we make — whether it’s jewellery, headwear, art, or air fresheners — is created the same way: with purpose, personality, and a whole lot of family energy.

We’re growing, we’re experimenting, we’re learning on the fly… and we’re loving it.
Welcome to Amethyst Royal. This is our story, and you’re part of it now."